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American Direct Marketing Services Blog

  • Heavy Hitters - Million Dollar Portfolio Investors

    by Scott Casson | Feb 12, 2015
    In the business world, namely when procuring investor lists and investor leads, there is always buzz around the term “Accredited Investors”—and while there should be, we must pose the question, “What’s better than an Accredited Investor?”
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  • Investor Lead Generation for Accredited Investor Leads (Employing Traditional Direct Marketing Techniques in the Digital Age)

    by Scott Casson | Jun 23, 2014
    Coming as no surprise, investor lead generation marketing techniques have evolved over the ages; but, as much as it has changed, the tried and true [Traditional Direct Marketing] remain an effective means of gauging, engaging, and reaching out to qualified investor prospects to generate “Accredited Investor Leads.”
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  • Crowdfunding: "Why Seek Accredited Investors?"

    by Scott Casson | May 28, 2014
    Crowdfunding—Well, if you haven’t heard of it by now, this article should bring you up to speed and explain why your next crowdfunding marketing campaign will need to target “Accredited Investors.” Crowdfunding at a Glance: Still considered a relatively new industry, crowdfunding is “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.” [1] In 2011, with the passing of the American Jumpstart Our Business Startups [JOBS] Act, the industry went through quite the aggressive boom.
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  • SEC Repeals Ban on Securities Advertising to Accredited Investors

    by Scott Casson | Oct 31, 2013
    Recently, the Securities and Exchange Commission amended Rule 506 of Regulation D to implement Section 201(a) of the JOBS Act, meaning companies and investment firms can openly advertise the sale of securities. Prior to July repeal, even accredited investors or those with accredited investor status were not privy to open, public solicitations to buy securities.
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  • Why Doesn’t “The Street” Love Me and My Penny Stock Company?

    by Scott Casson | Jun 06, 2013
    Marketing financial products and services to investors has always been challenging… however, motivating active retail investors and traders to take action and buy stock in the open market (i.e. your company’s stock, if you are a small-cap CEO) requires a sophisticated investor relations and financial communications marketing strategy; one focused on financial branding, market awareness and compliant corporate communications.
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  • Accredited Investors: The Primary Source for Capital

    by Scott Casson | Mar 14, 2013
    Accredited Investors are the most sought after yet highly scrutinized individuals when it comes to their profile for participation within public and private equities as well as providing access to private capital. The statistics and research on the distribution of wealth across the U.S. varies according to source however Accredited Investors or “millionaires” for the most part make up the top 4%-5% of affluent society (5.1 Million Households) and control around 50-55% of all the stocks, bonds, and private real estate in the U.S. That figure increases to 75% when you include the top 10% of affluent society.1 Accredited Investors are....
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  • The Daily Dozen: A Sales Prospecting Strategy (Part 3 of 3)

    by Scott Casson | Feb 12, 2013
    HOW TO DEVELOP A TELEMARKETING SCRIPT: So here you are, looking at your prospect list about to make your first call when you ask yourself: “What in the heck do I say when I call these people?” I get this question a lot too. Some of my clients have been in their respective industries for years and still ask this question…mainly because they’ve never truly prospected before. The quick answer is to say whatever you’re going to say efficiently and effectively. By that I mean don’t beat around the bush and immediately get to the point.
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  • The Daily Dozen: A Sales Prospecting Strategy (Part 2 of 3)

    by Scott Casson | Jan 30, 2013
    Ok…so now you have your first batch of 12 Direct Mail letters to send to your prospects. The next step is to find a list of prospects to send them to. A “list” is the pertinent contact information about the prospective client: The contact’s name, postal address, the company name (if B2B), city, state, zip, phone number and when possible the email address. This information needs to be current, up to date and accurate in order to be as efficient as possible with your time.
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  • The Daily Dozen: A Sales Prospecting Strategy (Part 1 of 3)

    by Scott Casson | Jan 11, 2013
    Implementing a prospecting / sales campaign can be a little overwhelming. A lot of my clients are in business for themselves, are start ups or have gotten to the point that they need assistance in finding more clients. Many don’t know how to start a campaign or how to quantify what a successful campaign is. Additional questions will come up like “Where do I obtain a qualified sales lead list?” or “What do I do with a list once when I get it?” Furthermore, many believe they don’t have enough time in the day to prospect let alone execute and track a sales prospecting strategy.
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  • Casson's Comments on the DMA Conference in Las Vegas (2012)

    by Scott Casson | Oct 19, 2012
    I attended the DMA conference this year in Las Vegas. And although the past few years have been tough for the Direct Marketing Industry itself, I was very encouraged and dare I say optimistic by the turn out and overall attitude I saw.
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  • Ultra-Niche Marketing, Technology and the Power of Direct Mail

    by Scott Casson | Sep 12, 2012
    Even as the internet gains more and more prominence, good old direct mail advertising is not going away. In fact, many technological advances in marketing, advertising and data gathering processes have made the power of direct mail greater than ever before.
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  • Enhance Your ROI with Direct Mail Lists That Work

    by Scott Casson | Aug 27, 2012
    When it comes to evaluating a successful adverting campaign “return on investment” is the defining metric. Getting a good positive response is what it’s all about, and it is vital for business owners and advertising directors to do whatever they can to get the attention of their potential customers and push that ball over the goal line.
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  • Effective Direct Mail Marketing

    by Scott Casson | Aug 09, 2012
    Direct mail is still one of the most effective and targeted direct marketing tools for B to B (business to business) and B to C (business to consumer) efforts. Delivering tangible marketing materials and not just digital content, directly into the hands of potential customers is an excellent way to influence a buying decision and increase the prospect of a sale.
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  • Database Marketing and Targeted Mailings

    by Scott Casson | Aug 01, 2012
    I recently read the following article, liked what I read and secured permission from Annetta Holmes to post it here on my marketing blog. I think you’ll find some solid thoughts and maybe a few ideas to enhance your campaigns.
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      All ADMS lists are guaranteed to be of the highest quality in the industry. Lists are updated quarterly, NCOA'd twice a year and certified to be 93% accurate.