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American Direct Marketing Services Blog

Casson's Comments on the DMA Conference in Las Vegas (2012)

by Scott Casson | Oct 19, 2012

I attended the DMA conference this year in Las Vegas.  And although the past few years have been tough for the Direct Marketing Industry itself, I was very encouraged and dare I say optimistic by the turn out and overall attitude I saw.

Usually everyone’s break-the-ice question at the conferences is, “How’s Business?” And take it from there.  But this year I paid a little more attention to the responses I heard in order to read between the lines.   

The words ‘challenging environment’ did come up a lot. However in my case there was a lot more conversation directed towards new potential revenue streams, understanding each other’s client base and a better overall knowledge of our technical and/or corporate capabilities.

Of course, every conference I attend I attempt to gain this knowledge from my clients or new prospects.  But something to me said this year was different.  Maybe I just asked the right questions.  Maybe vice versa!  Or maybe the industry overall is collectively working smarter. 

Regardless, this year’s DMA conference was a success.  And without trying to be too Pollyannaish, I think everyone in the Direct Marketing industry should feel encouraged and optimistic going into 2013. 

Scott Casson
President
ADMS, Inc

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