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American Direct Marketing Services Blog

  • SEC Repeals Ban on Securities Advertising to Accredited Investors

    by Scott Casson | Oct 31, 2013
    Recently, the Securities and Exchange Commission amended Rule 506 of Regulation D to implement Section 201(a) of the JOBS Act, meaning companies and investment firms can openly advertise the sale of securities. Prior to July repeal, even accredited investors or those with accredited investor status were not privy to open, public solicitations to buy securities.
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  • The Daily Dozen: A Sales Prospecting Strategy (Part 3 of 3)

    by Scott Casson | Feb 12, 2013
    HOW TO DEVELOP A TELEMARKETING SCRIPT: So here you are, looking at your prospect list about to make your first call when you ask yourself: “What in the heck do I say when I call these people?” I get this question a lot too. Some of my clients have been in their respective industries for years and still ask this question…mainly because they’ve never truly prospected before. The quick answer is to say whatever you’re going to say efficiently and effectively. By that I mean don’t beat around the bush and immediately get to the point.
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  • The Daily Dozen: A Sales Prospecting Strategy (Part 2 of 3)

    by Scott Casson | Jan 30, 2013
    Ok…so now you have your first batch of 12 Direct Mail letters to send to your prospects. The next step is to find a list of prospects to send them to. A “list” is the pertinent contact information about the prospective client: The contact’s name, postal address, the company name (if B2B), city, state, zip, phone number and when possible the email address. This information needs to be current, up to date and accurate in order to be as efficient as possible with your time.
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  • The Daily Dozen: A Sales Prospecting Strategy (Part 1 of 3)

    by Scott Casson | Jan 11, 2013
    Implementing a prospecting / sales campaign can be a little overwhelming. A lot of my clients are in business for themselves, are start ups or have gotten to the point that they need assistance in finding more clients. Many don’t know how to start a campaign or how to quantify what a successful campaign is. Additional questions will come up like “Where do I obtain a qualified sales lead list?” or “What do I do with a list once when I get it?” Furthermore, many believe they don’t have enough time in the day to prospect let alone execute and track a sales prospecting strategy.
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  • Ultra-Niche Marketing, Technology and the Power of Direct Mail

    by Scott Casson | Sep 12, 2012
    Even as the internet gains more and more prominence, good old direct mail advertising is not going away. In fact, many technological advances in marketing, advertising and data gathering processes have made the power of direct mail greater than ever before.
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  • Enhance Your ROI with Direct Mail Lists That Work

    by Scott Casson | Aug 27, 2012
    When it comes to evaluating a successful adverting campaign “return on investment” is the defining metric. Getting a good positive response is what it’s all about, and it is vital for business owners and advertising directors to do whatever they can to get the attention of their potential customers and push that ball over the goal line.
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  • Database Marketing and Targeted Mailings

    by Scott Casson | Aug 01, 2012
    I recently read the following article, liked what I read and secured permission from Annetta Holmes to post it here on my marketing blog. I think you’ll find some solid thoughts and maybe a few ideas to enhance your campaigns.
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      All ADMS lists are guaranteed to be of the highest quality in the industry. Lists are updated quarterly, NCOA'd twice a year and certified to be 93% accurate.