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American Direct Marketing Services Blog

  • The Daily Dozen: A Sales Prospecting Strategy (Part 3 of 3)

    by Scott Casson | Feb 12, 2013
    HOW TO DEVELOP A TELEMARKETING SCRIPT: So here you are, looking at your prospect list about to make your first call when you ask yourself: “What in the heck do I say when I call these people?” I get this question a lot too. Some of my clients have been in their respective industries for years and still ask this question…mainly because they’ve never truly prospected before. The quick answer is to say whatever you’re going to say efficiently and effectively. By that I mean don’t beat around the bush and immediately get to the point.
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  • Database Marketing and Targeted Mailings

    by Scott Casson | Aug 01, 2012
    I recently read the following article, liked what I read and secured permission from Annetta Holmes to post it here on my marketing blog. I think you’ll find some solid thoughts and maybe a few ideas to enhance your campaigns.
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      All ADMS lists are guaranteed to be of the highest quality in the industry. Lists are updated quarterly, NCOA'd twice a year and certified to be 93% accurate.