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The Management Team

Scott Casson, President

Mr. Casson has been employed with American Direct Marketing Services (ADMS) since 1999. He started as a salesman, advanced to Senior Account Manager, then Vice President and is now President of the Company. His sales and marketing expertise is in acquisition of major clients, client relationship management, client retention and product development. Since joining ADMS, he has had a 300% increase in sales, becoming a million-dollar producer. Mr. Casson received a bachelor's in Political Science from Westminster College, in Fulton, Missouri.

David Bruce Muir II, Director of Online Marketing

Mr. Muir's focus since 1996 has been in developing new technologies and methodologies that facilitate integrated marketing campaigns and operational strategies, especially pertaining to online digital solutions. He has served as President of Element Code since 1996; an internet application firm that specializes in working with designers, ad agencies, and in-house marketing groups; turning their concepts into fully functional web-enabled experiences. 

Anita Mills, Due Diligence/Research Advisor

Ms. Mills has been associated with the securities industry since 1981. Her experience includes owning and operating general securities broker-dealers, providing compliance consulting and investment evaluation expertise to the investment community and assisting client companies in setting up investor relations and operations departments.

Prior to her entry into the securities industry, Ms. Mills worked for an independent oil and gas company as business manager and with a resort/land developer, performing feasibility studies for new business ventures as well as conducting corporate marketing research programs. She has held securities principal's licenses (in the areas of general securities, financial and operations, options and municipal securities) and has held an investment adviser representative's registration. Ms. Mills earned her A.B. degree from the University of California at Davis.

Mike Casson, CEO

Mr. Casson has over 30 years' experience working with a multitude of financial services firms plus national and international marketers of business to business and consumer products and services. Using fundamentally sound, proven and strategically positioned campaigns, he has developed an extensive and impressive list of satisfied clients in the public and private sectors.

Mr. Casson received his BBA in marketing from Southern Methodist University in Dallas, Texas, where he also attended graduate school. He has held several securities licenses and was a Registered Investment Advisor and equity partner in a privately owned FINRA member firm. He has served on the Board of Directors and was President of the Direct Marketing Association of North Texas and has been a guest lecturer at the University of North Texas, The University of Dallas, Southern Methodist University and numerous direct marketing conferences.

 

      All ADMS lists are guaranteed to be of the highest quality in the industry. Lists are updated quarterly, NCOA'd twice a year and certified to be 93% accurate.