Casson’s Comments on the DMA Conference in Las Vegas (2012)

by cassonm3diagrp

I attended the DMA conference this year in Las Vegas.  And although the past few years have been tough for the Direct Marketing Industry itself, I was very encouraged and dare I say optimistic by the turn out and overall attitude I saw. Usually everyone’s break-the-ice question at the conferences is, “How’s Business?” And take it from there.  But this …

cassonm3diagrpCasson’s Comments on the DMA Conference in Las Vegas (2012)