The Daily Dozen: A Sales Prospecting Strategy
(Part 3 of 3)

by cassonm3diagrp

HOW TO DEVELOP A TELEMARKETING SCRIPT: So here you are, looking at your prospect list about to make your first call when you ask yourself: “What in the heck do I say when I call these people?” I get this question a lot too.  Some of my clients have been in their respective industries for years and still ask this …

cassonm3diagrpThe Daily Dozen: A Sales Prospecting Strategy
(Part 3 of 3)

The Daily Dozen: A Sales Prospecting Strategy
(Part 2 of 3)

by cassonm3diagrp

CHOOSING THE RIGHT MAILING LIST: Ok…so now you have your first batch of 12 Direct Mail letters to send to your prospects.  The next step is to find a list of prospects to send them to.  A “list” is the pertinent contact information about the prospective client:  The contact’s name, postal address, the company name (if B2B), city, state, zip, …

cassonm3diagrpThe Daily Dozen: A Sales Prospecting Strategy
(Part 2 of 3)

The Daily Dozen: A Sales Prospecting Strategy
(Part 1 of 3)

by cassonm3diagrp

Implementing a prospecting / sales campaign can be a little overwhelming.  A lot of my clients are in business for themselves, are start ups or have gotten to the point that they need assistance in finding more clients.  Many don’t know how to start a campaign or how to quantify what a successful campaign is.  Additional questions will come up …

cassonm3diagrpThe Daily Dozen: A Sales Prospecting Strategy
(Part 1 of 3)