Recently, the Securities and Exchange Commission amended Rule 506 of Regulation D to implement Section 201(a) of the JOBS Act, meaning companies and investment firms can openly advertise the sale of securities. Prior to July repeal, even accredited investors or those with accredited investor status were not privy to open, public solicitations to buy securities. “In connection with this new …
The Daily Dozen: A Sales Prospecting Strategy
(Part 3 of 3)
HOW TO DEVELOP A TELEMARKETING SCRIPT: So here you are, looking at your prospect list about to make your first call when you ask yourself: “What in the heck do I say when I call these people?” I get this question a lot too. Some of my clients have been in their respective industries for years and still ask this …
(Part 3 of 3)
The Daily Dozen: A Sales Prospecting Strategy
(Part 2 of 3)
CHOOSING THE RIGHT MAILING LIST: Ok…so now you have your first batch of 12 Direct Mail letters to send to your prospects. The next step is to find a list of prospects to send them to. A “list” is the pertinent contact information about the prospective client: The contact’s name, postal address, the company name (if B2B), city, state, zip, …
(Part 2 of 3)
The Daily Dozen: A Sales Prospecting Strategy
(Part 1 of 3)
Implementing a prospecting / sales campaign can be a little overwhelming. A lot of my clients are in business for themselves, are start ups or have gotten to the point that they need assistance in finding more clients. Many don’t know how to start a campaign or how to quantify what a successful campaign is. Additional questions will come up …
(Part 1 of 3)
Ultra-Niche Marketing, Technology and the Power of Direct Mail
Even as the internet gains more and more prominence, good old direct mail advertising is not going away. In fact, many technological advances in marketing, advertising and data gathering processes have made the power of direct mail greater than ever before. Demographic profiles in regards to mailing list selection have never been more important, or more nuanced, and that fact …
Enhance Your ROI with Direct Mail Lists That Work
When it comes to evaluating a successful adverting campaign “return on investment” is the defining metric. Getting a good positive response is what it’s all about, and it is vital for business owners and advertising directors to do whatever they can to get the attention of their potential customers and push that ball over the goal line. Cut Through the …
Database Marketing and Targeted Mailings
I recently read the following article, liked what I read and secured permission from Annetta Holmes to post it here on my marketing blog. I think you’ll find some solid thoughts and maybe a few ideas to enhance your campaigns. SC Why should targeted marketing using segmented consumer mailing lists be the back bone of your marketing strategy? The following …